“How might we empower individuals with migraines to find support in moments of need, and reduce the isolation caused by this often invisible and stigmatised condition?”
Our client, a healthcare provider who had developed groundbreaking medication to support migraine sufferers, wanted to explore additional service solutions. Following a series of co-creation workshops, they selected a concept that would solve the problem statement.
I joined this project in the second phase, following the initial ideation concepts, and was responsible for the following areas:
- Testing, iteration, and validation of solutions created through a series of 4 design sprints.
- Planning and facilitating 6 qualitative interviews during the design sprints.
- Synthesising and translating research insights into design decisions.
- Designing high-fidelity mockups during the design sprints for testing.
- Leading the brand strategy, visual identity, and design system.
- Contributing to the product launch and marketing strategy.
To deeply understand the journey of migraine sufferers, we conducted extensive explorative and generative research, identifying critical pain points and untapped opportunities for intervention. These insights shaped our design approach, and through a series of fast-paced design sprints, we developed and tested prototypes that addressed the core needs of users.
The result was a thoughtfully designed application that offers users a personal emergency plan. With just a swipe, individuals can navigate their way to a safe place, ensuring they feel supported in the moments leading up to and during a migraine attack.
Beyond the digital product, we crafted a cohesive brand identity that reflects Mimo’s empathetic mission and developed a strategic launch campaign to engage and inspire the community. This holistic approach ensures that Mimo isn’t just a tool—it’s a beacon of empowerment for those living with migraines.
